Crux Consulting was created in 2013 as a liberty minded business approach to campaigns, candidates, and political problem solving.
Our first campaign met with success in one of the biggest upset victories in Virginia political history. Dr. Mark Berg defeated a 20-year incumbent by 81 votes despite being outspent nearly 3-1. That victory and margin of victory ended up being the razors edge on which Obamacare expansion hung as Delegate Berg was the person in the General Assembly that read the bill, found the language, and sounded the alarm that halted Obamacare Expansion in the Senate.
“It was Delegate [Mark] Berg who discovered the craftily drawn language in the Virginia Budget that set up a virtually invisible authorization to slip Medicaid expansion through the earlier Budget.” – Del. Bob Marshall
“Delegate Mark Berg was particularly effective in blocking ObamaCare in Virginia this year. His intimate knowledge of the so-called “Affordable Care Act” was vital to crafting our strategy that blocked Medicaid Expansion and prevented Gov. McAuliffe from adding 400,000 to the welfare rolls.” – Sen. Dick Black
We’ve since gone on to win numerous races from local to the federal level – including a vital role in Congressman Dave Brat’s historic win over Eric Cantor in the Republican primary for Congress, Tom Garrett’s win for Congress in 2016, Mark Peake’s special election win in 2017 with the state senate on the line, Larry Nordvig’s underdog special election win in January of 2015 for a local seat, and a near-miss with Harry Griego’s House of Delegates race in 2015 that was a 132 vote loss while being outspent nearly 15-1.
Since then, we’ve helped put 2 more Congressmen into office (Tom Garrett & Denver Riggleman), helped put state house candidates into office in states across the country (including new Iowa State House member Jeff Shipley by 37 votes out of more than 12,200), and numerous local candidates win their races.
While these are just a few of the highlights, all of our consulting clients reap the benefit of our paradigm changing approach. Our philosophy of boosting our candidates’ return on their resources by maximizing effectiveness and minimizing inefficiency has proven itself repeatedly over the past several years. Additionally, our turnout projections, voter targeting, and active turnout models have enabled us to get projected results for our candidates as close as 1 vote per precinct in the final vote tallies.
Our ability to leverage data & technology can help you too. Contact us today to see how we can help you too.